St. Charles Vision.
Helping one of the fastest-growing optical retailers in the country grow and get acquired.
Our work with St. Charles Vision started with defining their purpose. At the time, they were at the forefront of innovation in the eyecare industry, and thus, being an innovator in eyewear and eyecare became their driving force. It led to several differentiating campaigns, one of which where we engaged local bespectacled luminaries who represented progressive voices in their respective industries on behalf of the brand, and another where we reframed how customers looked at eyewear by showcasing an array of occasion-specific style. Through these campaigns, we helped this regional brand fight off national competitors, and over the years achieve their goal of growth and eventual acquisition.