The Sazerac House.
In 2019, we were tasked with marketing the opening of The Sazerac House. In order to do that effectively, we first needed to articulate what the house believed prior to inviting residents and travelers inside of it. By working with leadership we determined that the brand isn’t a literal encapsulation of what the house is; rather, a figurative explanation of what Sazerac believes. And thus, the notion of Preserving Joy became the fundamental point of alignment for everything that emanates from the corner of Magazine and Canal.