Thinking
Believable Brands
No More Mr. Nice Cream.
Ben & Jerry’s takes a stand with their newest flavor.
Ben & Jerry’s is known for their creative custom ice cream flavors. And their newest one comes with a cause. Introducing: Pecan Resist (we can assume they’re using their Northeast pronunciation of “PEE-can”).
The newly launched ice cream doesn’t just take a stand, it makes a difference. Revenue from sales is donated directly to marginalized groups that have been negatively impacted by recent White House policies.
Peaceful protest can taste pretty good.