Work
Credit Human.
Transforming from a geographically limited company, to a Brand ignited by purpose.
We worked with senior management of this financial institution on a methodical rebranding process. We developed tools and content to transmit the fundamental brand purpose and value through every level of the organization. This laid the groundwork for a name change that symbolized a fundamental shift from a business strategy limited by geography to one ignited by purpose.
![women credit human member looking to camera](https://2020.trumpetlab.com/wp-content/uploads/2020/10/2-credithuman-body-intro.png)
Values are the software of the mind.
Steve Henigan, CEO. Credit Human
![elterly couple holding hands and locking arms while smiling on a billboard supporting loans from credit human](https://2020.trumpetlab.com/wp-content/uploads/2020/10/4-credithuman-imagegrid-2.png)
![](https://2020.trumpetlab.com/wp-content/uploads/2020/10/CreditHuman_Billboard_1355x808.jpg)
![grid of website design for the 1703 broadway sustainable building built by credit human in san antonio texas](https://2020.trumpetlab.com/wp-content/uploads/2020/10/6-credithuman-imagegrid-4.png)
![Social content from Credit Human](https://2020.trumpetlab.com/wp-content/uploads/2020/10/CreditHuman_Social.jpg)