Transforming from a geographically limited company, to a Brand ignited by purpose.
We worked with senior management of this financial institution on a methodical rebranding process. We developed tools and content to transmit the fundamental brand purpose and value through every level of the organization. This laid the groundwork for a name change that symbolized a fundamental shift from a business strategy limited by geography to one ignited by purpose.
Values are the software of the mind.
Steve Henigan, CEO. Credit Human