Thinking
Believable Brands
The Buzz Around Burt’s Bees
Burt’s Bees built a brand that practices what it preaches.
Burt’s Bees brand values aren’t just lip service—they’re at the heart of everything they do.
Recently, their campaigns have focused on raising awareness of the decreasing bee population. But what really makes them stand out is how they put their beliefs into practice every day.
An annual volunteer day, no trash bins at desks and eco-friendly efforts highlight a company culture that’s good for business, the environment and The Greater Good.