Believable Advertising for Believable Brands

Don’t just give people something to buy.

Give them something to buy into.

Work

silhouette of a man playing a trumpet in front of the new orleans multi colored gradient skyline and the mississippi river

Louisiana Office of Tourism

When being believable leads to year-over-year growth.

Credit Human

Rebranding from a geographically limiting name to one ignited by purpose.

Celevate

A dietary supplement that works at the cellular level? We’ll drink to that.

sazerac house ad featuring a half color and half black and white image of a bartender pouring rye to a woman

The Sazerac House

Preserving Joy at the corner of Magazine and Canal.

Bengal Roach Spray

Shifting the perspective on a misunderstood product.

Louisiana Endowment for Humanities

Championing the humanities.

crane lowering sugar cubes into a cup of hot coffee

Swerve Sweetener

Helping a healthy sugar replacement in our backyard go from regional to national.

New Orleans & Company

Protecting and nurturing the unique culture of New Orleans to sustain tourism.

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Thinking

Thought Leadership

When Purpose Is Wrong.

Many companies attempting to be purpose-based are inadvertently running themselves headlong into problems.

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Will the Rebrand Be Cosmetic or Holistic?

An easy prediction for this year – we’ll see hundreds of organizations undertake a rebrand or “refresh” with the hopes of re-invigorating both internal and external audiences. An even easier prediction – the preponderance of these capital-intensive undertakings will end up being missed opportunities.

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Thought Leadership

When It Comes To Purpose, Most Brands Fail. Here’s How Not To.

Trumpet recently had the opportunity to contribute to Chief Executive Magazine, discussing the current focus around Purpose, and how most are getting it wrong.

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Creative

More Slack, Less Stress.

Credit Human’s mission is to help members build and maintain financial slack.

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