Thinking

Ad Chatter: ‘Believable Brands’

In this new episode of Ad Chatter, Scott Couvillon speaks with co-hosts Dan Goldgeier and David Burn to explain what Trumpet means by “Believable Brands” and how brands with purpose consistently outperform their rivals.

Louisiana Office of Tourism – Feed Your Soul

Making a distinctive promise that only Louisiana can keep.

A Website Built on Purpose.

The newly improved TrumpetAdvertising.com; a reflection of our purpose.

Podcast: Holistic Alignment and When Do We Stop Lying?

Join Scott as he sits down with Rob Kischuk and the Marketing Agency Leadership Podcast to discuss Purpose in marketing and how in order to be believable you must be aligned, holistically as an organization, under one reason for being.

From NOCVB to New Orleans & Co.

A case study on the evolution from the New Orleans Visitor and Convention Bureau to New Orleans & Company.

When Purpose Is Wrong.

Many companies attempting to be purpose-based are inadvertently running themselves headlong into problems.

We Moved!

We're happy to announce the move to our new offices in The Shop at the CAC!

Podcast: Out to Lunch with Peter Ricchiuti

Lions, Roaches & Financial Slack, oh my!

What do lions, roach spray and financial slack have in common? Nothing, besides us.

What do Nike and Ben & Jerry’s have in Common?

The answer is simple: What they believe, not what they sell.

From SACU to Credit Human; a purpose-driven enterprise

Activated by the definition and transmission of a values set including Human Dignity, Sensible Innovation, Stewardship and Craftsmanship, Credit Human is creating an uncommon culture within the financial services sector.

We create Believable Brands^®. Are you one?

Given the choice between two companies with seemingly exchangeable products and services, the only thing that will put one in front of the other is an explicit, differentiating purpose.

The Values are the Genesis of your Value. What are Yours?

A thoughtful, clearly articulated values hierarchy can serve to efficiently improve everything from the strength of internal teams to brand positioning to product offering to communications strategy.

Louisiana Office of Tourism – Staycation Campaign: In-State Travel

The Louisiana Office of Tourism Staycation campaign focusing on driving intrastate travel by Louisiana residents.

Investing in Women.

Ellevest provides investment tools designed by and for women.

Helping Health Brands Stay Healthy.

Our clients in the healthcare industry have a clear and direct purpose — and we get to create messaging that defines and elevates their beliefs.

The Will and the Way: The Enduring Spirit of New Orleans

An accounting of the last decade of New Orleans’ 300 years.

Not Your Average Cup of Joe.

Nespresso gives customers a good cup of coffee — and an even better story.

A Continuation of Purpose.

Credit Human communicates their purpose in new Financial Slack campaign.

Introducing New Orleans & Co.

After rebranding to better define its vision, values and roles it plays in the community, recently renamed New Orleans & Company emphasizes the tourism industry’s importance to New Orleans residents’ quality of life.

The Beauty of Inclusivity.

Sephora isn’t just preaching inclusivity — they’re living it.

Making Lemonade From a Lemon.

Can Volkswagen right their wrong and rebuild trust?

Making the Connection to the Opioid Epidemic.

By adopting a more thoughtful approach to opioid awareness and education, the City of New Orleans has committed itself to not only treating the problem, but working to get in front of it.

The Market with a Mission.

Thrive Market puts its values first to put fresh food on your table.

Today, You’re in Louisiana

Louisiana feeds your soul.

The Sense of Purpose.

Businesses are starting to do what many current governments don’t seem to be able to—make fundamental decisions and take actions for the welfare of the people they exist to serve.

The Brand with Solutions for Dude Problems.

Hims helps men be proactive about their health through science and brand cred.

Building a Brand Ethos from Scratch.

How Sweetgreen uses their food ethos to guide their decisions.

The Buzz Around Burt’s Bees

Burt’s Bees built a brand that practices what it preaches.

No More Mr. Nice Cream.

Ben & Jerry's takes a stand with their newest flavor.

A Human-Engineered Heart.

Etsy made a mission that matters.

No New Plastics.

Everlane commits to using only repurposed plastic for their clothes.

Beauty in Kind.

Nivea makes a strong case for kindness and redefines what it means to be soft.

Women Make the First Move.

How Bumble integrated their purpose into every aspect of their business.

The Ride to Vote.

Lyft offers free rides to the polls on Election Day.

A Night Off for a Night Out.

Match.com offered free babysitting for single parents.

Outdoor Retailer + Snow Show Top 5 Believable Brands.

How does being purpose-driven vs. product-centered effect ROI?

Real Values—No Drama.

Netflix is on a mission to revolutionize organizational culture with real values.

The Dreamery.

Casper is helping people get better sleep — one nap at a time.

Portable Culture.

Tom Bihn creates a lasting impression—and lasting backpacks.

Liquid Courage.

Heineken reminds us to be kind despite our differences.

Purpose Collides.

Recently we attended Collision HQ – America’s fastest-growing tech conference, which was held in our great city for its final year.

Sweet Chocolate with a Sweeter Mission.

Tony’s chocolonely puts their purpose into every chocolate bar.

The Tobacco Lobby is #MakingAKilling.

Getting people to care is fundamental to effecting behavioral change in this country.

Entrepreneurs, Start here.

By leading with your purpose—not your product—your business will be more successful.

Connecting Global Trade and Purpose.

The championing, connecting, and advocating work that WTCNO does on behalf of Louisiana businesses.

A Home for our History.

From a new krewe honoring Haitian roots in New Orleans to the storied traditions of Mardi Gras Indians, Louisiana is full of authentic, historic, never-to-be-forgotten moments.

Coming In Hot.

What happens when someone steals the copper from your air conditioning units, rendering them useless in the dead of a New Orleans summer? Well, you sweat and you get creative.

A Logo That “Plorks.”

It’s two-fifths play, three-fifths work.

What Matters Most to Decision Makers? Not What You Think.

Business decisions are made emotionally and justified rationally.

Design by the Slice.

We set out to create a menu that communicates clearly but reflects the unique, offbeat vibe of the Mellow Mushroom brand.

Behavioral Economics, Meet Marketing.

There are endless applications of behavioral economics in marketing, and some of the most successful marketers are starting to recognize that.

5 Ways to Maximize Your Year-End Budget

If you want to attract your target consumer and build a brand that is believable, these are all wise investments.

Louisiana is Calling. And She’s Using Her Outside Voice.

To coincide with the centennial of the National Parks Service, Trumpet created a campaign for the Louisiana Office of Tourism to promote the unique outdoor environments and activities you’ll find only in Louisiana.

The Belief Benefit.

Decisions tend to be made emotionally, based on a perceived alignment of beliefs between a consumer and a company.

Rebuilding a Website Starts with Redefining a Brand.

By defining SBP's brand, they had a foundation for not only the website project but for all of their diverse business efforts, from marketing to operations to product development.

Can Branding Align a Business?

You can design the most beautiful website in the world, but unless you master how to articulate the brand, even the best website won’t work.